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Monday, 10 September 2012

1950s French medicine ads

Beautifully illustrated and vaguely creepy, the adverts below seem like a particularly French take on attracting the consumer. But the contrast between the designs, which draw on surrealist and abstract art, and even children's book illustrations, and the products they advertise - barbiturates for anxiety, analgesic creams for rheumatics and eczema, antibiotics for infections - is all the more so since these seem to have been trade adverts, aimed at the doctor rather than the patient. Worthy of framing for the waiting room, or turning into billboard posters for imaginary psychological horror films.







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