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Wednesday, 29 December 2010

echoes : Roland Barthes (ii)

Citroën DS op art ad, Nederlands, originally uploaded by ladconcord

"The D.S. - the 'Goddess' - has all the features (or at least the public is unanimous in attributing them to it at first sight) of one of those objects from another universe which have supplied fuel for the neomania of the eighteenth century and that of our own science-fiction: the Déesse is first and foremost a new Nautilus."

From The New Citroen chapter, Mythologies by Roland Barthes

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